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NIRSA CEA 2023

NIRSA Creative Excellence Awards 2023

Submissions on behalf of the University of North Carolina-Chapel Hill (UNC-Chapel Hill) for the NIRSA Creative Excellence Awards 2023.

Thank you NIRSA for the opportunity to submit our work! We appreciate your consideration.

– UNC Campus Rec Marketing Team

  • Josh Tucker, Senior Assistant Director, Communications and External Relations
  • Victoria Bliss, Marketing Coordinator
  • Christian Clark, Marketing Assistant
  • Daniel Kramek, Student Marketing Assistant
  • Ella Sullivan, Student Marketing Assistant
  • Annika Padilla, Student Marketing Assistant
  • Hannah Gogal, Student Marketing Assistant
  • Paige Riordan, Student Marketing Assistant
  • Heather Diehl, Student Marketing Assistant
  • Jennifer Tran, Student Marketing Assistant

Audiovisual Promotion Submission #1

This category is for videos or other audiovisual presentations that promote your department or programs in some way. Also includes radio commercials.

Unified Kickball | UNC Campus Rec

This video was created to promote our Unified Sports program, a collaboration with Campus Recreation and Special Olympics. The goal for this project was to highlight participant voices to tell the story of what Unified Sports are and why they are important. Rather than quantified metrics of success, we pushed for quality video and storytelling for this piece. 

Overall, the feedback and results were good. Using interviews, rather than scripted audio, helps us accomplish the goal of sharing the participant (and student) perspective. For this reason, the video is overall more engaging, but still informational. We are able to use this video across platforms and share as needed to visually communicate about Unified Sports.

Social Media Submission #1

This category is for the promotion of your department or programs via social media platforms. There are no specific content or platform guidelines, but entries must describe how content was modified for each platform while working together to create a unifying message, and include analytics such as engagement.

Mic’d Up Intramural Sports Series

This series was created and produced by students to promote our Intramural Sports programs and fulfill two main goals: 1) create more video content for social media and 2) make our social media platforms relatable, inclusive, and student-centric. The series, which has continued through the second half of 2022, included three sports (Basketball, Soccer, and Unified Flag Football) during the Spring 2022 semester and was posted across four platforms (YouTube, Instagram, TikTok, and Facebook). 

Content was shot with the intent to put it on our YouTube channel but was modified to be used across platforms. Mic’d Up is a great social media campaign that features student voices in a raw, unscripted manner and makes social media more relatable, inclusive, and entertaining. This is evident through the engagement we received, mainly on Instagram and TikTok. Overall, the series promoted Intramural Sports at UNC-Chapel Hill as fun and something everyone can be a part of.

Basketball

YouTube

  • Published March 3, 2022
  • Impressions: 882
  • Average Watch Duration: 1:28
    • 0:23 more than usual

Instagram Video

  • Published March 3, 2022
  • Impressions: 5,923
  • Reach: 4,299
  • Views: 2,294
  • Content Interactions: 263
    • Likes/Comments/Sends/Saves: 201/12/47/3
  • Profile Activity: 40

Instagram Reel

  • Published March 23, 2022
  • Reach: 4,017
  • Views: 4,384
  • Engagement: 284
    • Likes/Comments/Sends/Saves: 271/4/39/3
@unccampusrec

the highs and lows of IM basketball #unc #uncchapelhill #chapelhill #micdup #tarheels #carolina #uncbasketball #imbasketball #collegelife #collegebasketball #micdupcoach #micdupplayers #micdupbasketball #thehighsandlowsofhighschoolfootball

♬ original sound – unccampusrec

TikTok

  • Published March 23, 2022
  • Reached Audience: 1,432
  • Views: 1,225
  • 4.8% Watched full video
  • Likes/Shares: 46/5

Facebook

  • Published March 4, 2022
  • Reach: 341
  • Views: 117
  • Reactions, comments, and shares: 4

Soccer

YouTube

  • Published April 1, 2022
  • Impressions: 875
  • Likes/Dislikes: 2/0
  • 16% of Views from Google Search

Instagram Video

  • Published April 5, 2022
  • Impressions: 4,217
  • Reach: 3,660
  • Views: 1,760
  • Content Interactions: 219
    • Likes/Comments/Sends/Saves: 176/6/31/6
  • Profile Activity: 48
    • Including 2 Follows

Instagram Reel (Top 10 Post Based on Reach in the Last Year!)

  • Published April 20, 2022
  • Reach: 11,680
  • Plays: 12,343
  • Engagement: 402
    • Likes/Comments/Sends/Saves: 374/17/35/14
@unccampusrec

Are the pinnies scandy? #unc #uncchapelhill #chapelhill #carolina #tarheels #college #micdup #micd #collegelife #intramurals #soccer

♬ original sound – unccampusrec

TikTok

  • Published April 20, 2022
  • Reached Audience: 11.7K
  • Views: 12.6K
  • 7.7% Watched full video
  • Likes: 894
  • Comments: 39
  • Shares: 23

Facebook

  • Published April 1, 2022
  • Reach: 188
  • Views: 50

Unified Flag Football

YouTube

  • Published May 4, 2022
  • Views: 95
    • 25 more than usual
  • Likes: 3
  • 27% Views from Google Search

Instagram Video

  • Published May 4, 2022
  • Impressions: 3,641
  • Reach: 3,154
  • Content Interactions: 138
    • Likes/Comments/Shares/Saves: 118/3/14/3
  • Profile Activity: 23
    • Including 2 Follows

YouTube

  • Published May 3, 2022
  • Reach: 177
  • Views: 46